We integrate storytelling into our marketing approach not to make us sound cool or creative – research and data shows that story-driven marketing is exponentially more effective.
Drives Decision Making
• Research has found that facts and figures shared through story are 22X more memorable
• Stories engage audiences both intellectually and emotionally, making them much more convincing
• Stories simplify content to help make data more memorable
• Individuals seek stories to tell themselves and others for driving and justifying decisions
Drives Decision Making
• Research has found that facts and figures shared through story are 22X more memorable
• Stories engage audiences both intellectually and emotionally, making them much more convincing
• Stories simplify content to help make data more memorable
• Individuals seek stories to tell themselves and others for driving and justifying decisions
Contributes to Virality and Analytics
• The marketing world has become consumed with ‘going viral’ and the ‘big data’ movement, often forgetting to engage and delight their customers through story
• Even if your company or brand ‘goes viral,’ the staying power of such an event will be minimal if not anchored by a meaningful and resonating story
• Analytics are extremely important in marketing but they are typically a lagging indicator – great stories provide the foundation for driving great analytics
Provides Strategic and Tactical Applications
• Storytelling too often is dismissed as a medium reserved for the arts, yet, it can be a powerful marketing tool if leveraged the right way for business
• Businesses can utilize stories both tactically to convey simple ideas and strategically to build a company or product narrative
• Strategic and tactical storytelling enables companies to intentionally tell compelling, dynamic, and persuasive stories about their businesses
