Why Richard Branson Says Storytelling is Essential to Growing a Company

To be successful as an entrepreneur, billionaire Sir Richard Branson says, “you also have to be a storyteller.” In this article, the intersection between storytelling and entrepreneurship is explored through both Nike’s history and Branson’s own story of founding the Virgin Group which controls more than 400 companies. This phenomenon of connecting with people through story is, according to Branson, “as old as the campfire, and as young as a tweet—there is nothing more effective and affecting than storytelling.”

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