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WHY 2017-11-28T03:53:57+00:00

We’re not employing a storytelling approach just because it sounds cool or to make us look more creative – we truly believe taking a story-first approach can dramatically transform and grow businesses.

Drives Decision Making

• Research has found that facts and figures shared through story are 22X more memorable

• Stories engage audiences both intellectually and emotionally, making them much more convincing

• Stories simplify content to help make data more memorable

• Individuals seek stories to tell themselves and others for driving and justifying decisions

lightbulb
lightbulb

Drives Decision Making

• Research has found that facts and figures shared through story are 22X more memorable

• Stories engage audiences both intellectually and emotionally, making them much more convincing

• Stories simplify content to help make data more memorable

• Individuals seek stories to tell themselves and others for driving and justifying decisions

analytics

Contributes to Virality and Analytics

• The marketing world has become consumed with ‘going viral’ and the ‘big data’ movement, often forgetting to engage and delight their customers through story

• Even if your company or brand ‘goes viral,’ the staying power of such an event will be minimal if not anchored by a meaningful and resonating story

• Analytics are extremely important in marketing but they are typically a lagging indicator – great stories provide the foundation for driving great analytics

Provides Strategic and Tactical Applications

• Storytelling too often is dismissed as a medium reserved for the arts, yet, it can be a powerful marketing tool if leveraged the right way for business

• Businesses can utilize stories both tactically to convey simple ideas and strategically to build a company or product narrative

• Strategic and tactical storytelling enables companies to intentionally tell compelling, dynamic, and persuasive stories about their businesses

strategy
strategy

Provides Strategic and Tactical Applications

• Storytelling too often is dismissed as a medium reserved for the arts, yet, it can be a powerful marketing tool if leveraged the right way for business

• Businesses can utilize stories both tactically to convey simple ideas and strategically to build a company or product narrative

• Strategic and tactical storytelling enables companies to intentionally tell compelling, dynamic, and persuasive stories about their businesses